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Three men reaching together into a gingham-lined basket of oranges on a red tablecloth, a vintage-concert-poster ceiling arching above them

Founders

New York, NY
2025

Featuring
Pusha T
Featuring
Arcángel
Featuring
@upscale_vandal
MIA
@surgicalsummerrr

Three founders sat for camera in February 2025. Upscale Vandal took the bar booth and its red-clothed round table; Arcángel the private dining room, ceiling papered end to end with old concert posters; Pusha T the oxblood lounge and its leather sectional.

The fruits of their labor make the set. A gingham-lined basket of oranges on a red cloth, silver platters of dragon fruit, pomegranate and kiwi, ceramic oranges and lemons whose lids carry the MOÑA disc moulded into them. Arcángel wears the Morir Soñando oranges-and-skull tee through his whole run. El producto más fresco con la calidad suprema.

The film cuts between the three rooms and closes on the basket. Each of the three has his own cut too.

Three men across a red table each holding a blood orange up to the lens, one of them also holding a lid with an embossed disc
A man in a navy citrus-crest trucker and a white-lace-appliqué jacket behind a red-clothed table of melons and lemons, a red EXIT sign glowing at the edge of the frame
A man holding out a green ceramic avocado in one hand and its lid in the other, a silver MOÑA-embossed disc set into the lid
A silver oval platter of halved dragon fruit, quartered pomegranate and fanned kiwi, spot-lit on a red tablecloth against near-black
Two men in an oxblood lounge, one perched on the sofa arm in sunglasses and a printed crewneck, one seated behind in a distressed leather jacket
Waist-up on an ivy-covered terrace, the Morir Soñando oranges-and-skull print filling the lower half of the frame
Two hands presenting an opened ceramic orange, the lid held flat in one palm with a MOÑA-embossed disc set into it
A man on a leather sectional looking straight down the lens, pomegranate and dragon fruit along the bottom edge, warm red light
A man at a laid dining table with his hands crossed over a wine glass, bare-bulb string lights starring behind him
Overhead of four hands reaching into a gingham-lined basket of oranges on a red cloth, ruby glasses and gold cutlery around it
A man at a bar under a gold-lit metal-mesh ceiling panel, backlit bottle shelves behind him, chin lifted
A man standing square to camera on a planted terrace, hands in pockets, the full oranges-and-skull crewneck print unobstructed
Man in a black cap and embroidered black jacket at a red-clothed table with watermelon, mangos and lemons; a painted-foliage wall, hanging lamp and teal-red bar light behind
Black-and-white portrait at a dining table, a printed crewneck and a tennis chain, a run of bare bulbs receding behind
A man on a leather sectional looking up past the camera, silver trays of ceramic oranges and lemons across the foreground
Dark bar interior with red neon and a hanging lamp over a red table, a man small at frame right

The founders

Pusha T

Arcángel

Upscale Vandal

Worn in this shoot

Moña Tee Brown

Moña Tee Brown

$85

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