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A guest in a black hood and sunglasses holding a MOÑA orange net bag, standing in a symmetrical kiosk doorway under a 'MOÑA 99¢' sign

Launch

New York, NY
2025

A kiosk dressed like a bodega at All The Right, crates on astroturf and a tote packed with the oranges print.

TEASER · 0:07

Astroturf crate of oranges and lemons with two blue MOÑA net-bag labels at the event kiosk

FILM · 0:43

Detail of a hand holding a single orange with a round MOÑA QR sticker over a glass counter, a blue net bag in the foreground

February 2025: launch night at All The Right, NYC. A kiosk doorway dressed like a corner bodega, “MOÑA 99¢” in the window, crates of oranges and lemons stamped “Calidad Suprema” and “Seized Property” stacked on astroturf — customs paperwork on citrus.

Guests worked the tote and the cherub hoodie off the pegboard, held tees up to the camera, took orange net bags at the door. A painter worked an easel beside the crates the whole night. El producto más fresco con la calidad suprema.

The first tote went out packed with the oranges print, a crate on the counter behind it. This thing of ours, oh, this thing of ours. Amazing people, incomparable vibes.

A canvas tote printed with the oranges-and-skull art held up by a guest, a 'MOÑA 99¢' window sign and an orange crate behind
A guest in a satin jacket holding up the black cherub hoodie, more merch hanging on a pegboard behind
A guest beside an easel holding an original painting of an orange tree over mountains, an orange crate in the foreground
Top-down view of a MOÑA seized-property crate with orange and avocado net bags and fruit baskets on white marble
Stacked crates stamped 'CALIDAD SUPREMA' with fruit baskets, an orange net bag and a lemon, a plant behind
Open crate with a folded black harvest tee, a pink trucker hat and a ceramic orange prop on wood wool packing
A hand lifting the pink trucker hat from a crate over a folded harvest tee
Close low-angle detail of stacked crate sides and a ceramic orange prop on marble
A guest holding a MOÑA orange net bag to her cheek, a blue neon window frame behind her
A guest holding a MOÑA orange net bag at the 'MOÑA 99¢' window, a crate of oranges below and totes on the pegboard behind

Worn in this shoot

Harvest Tee

Harvest Tee

$110

Drop 01Sold out

Moña Trucker

Moña Trucker

$50

Drop 01

Cherub Hoodie

Cherub Hoodie

$130

Drop 01Sold out

Moña Tote

Moña Tote

$30

Drop 01